The Chemistry of Reading

06Aug07

I have always been a voracious reader of what I call invisible literatures — scientific journals, technical manuals, pharmaceutical company brochures, think-tank internal documents, PR company position papers — part of that universe of published material to which most literate people have scarcely any access but which provides the most potent compost for the imagination …

J.G. Ballard, ‘The Pleasures of Reading’.

Via Ballardian: the World of J.G. Ballard » J.G. Ballard’s Experiment in Chemical Living, a fascinating look at Ballard’s stint (1958-1964) as deputy editor and part-time writer for Chemistry & Industry, the journal of the Society of Chemical Industry. As noted, C&I’s sister journal, the American Chemistry & Engineering News also published inspirational material, such as this:

Exon 654 - “pliable flesh” for a Shirley Temple doll?

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